These are examples of some of the work we have done for our clients- their marketing challenges and opportunities, our strategy, creative execution, and the results achieved.
#1: Urgent Care Campaign: ‘Feeling Better Already’
CLIENT: South End Community Health Center
The South End Community Health Center was one of the sites participating in the City of Boston’s Urgent Care Initiative- in an effort to reduce emergency room utilization. Their goal was to promote the health center Urgent care site and expanded hours.
Marketing and outreach efforts in Spanish and English were comprised of print ads, outdoor, bus kings, posters, direct mail, social media and website.
Results: SECHC saw a significant increase in the number of patients seen due to the outreach and promotion.
#2: Rebuilding a Brand
CLIENT: South Shore Mental Health
South Shore Mental Health had not had any formalized marketing and communications efforts in place for a few years. They had a website but it was outdated, as well as print materials but nothing that was cohesive or reflected the diverse populations that they served. Since then their website, print materials and Facebook, Twitter and LinkedIn pages now have a consistent “look and feel”.
Results: There has been significantly more outreach through monthly CEO message on the website, Twitter posts and various public relations efforts – of which all have been part in support of their development initiative.